Would you have imagined that sustainable brands perform higher on the Stock Exchange? That’s correct it’s up to 120%. What does this mean? In addition to being great opportunity to invest, it means the demand for these alternatives is increasingly rising. In Mexico alone, 46% of tourists demand nature-friendly accommodation alternatives that allow them to have a healthier lifestyle… This shows us that green companies are undoubtedly profitable.
Of course, if we don’t start doing things differently, in a few years our planet won’t be the same. Becoming aware of the environmental state and taking care of our home is extremely important, and we have already talked about it in previous articles.
Businesses must reduce their consumption of natural resources, their C02 emissions, and their energy expenditure, but many companies refuse to implement sustainable measures because they see it as an additional expense when it comes to a medium-long term investment, capable of producing significant profits and financial benefits.
Therefore, this time we talk about business, straight forward and with precise figures that show that sustainability is an excellent investment that you cannot leave out of your hotel strategy.
First, the tourism industry has one of the highest growth rates worldwide, reaching 10.4% of global GDP and generating more than 319 million jobs. This growth does not slow down and is increasing, but to take advantage of it is necessary to attend to the new preferences and requests of tourists and guests.
Guests from all over the world prefer destinations and sustainable establishments.
Sustainability is not only a social problem, it is a request of travelers and guests who are increasingly aware of it. According to Booking’s 2021 Sustainable Travel Report, 82% of Mexicans are looking for sustainable lodging alternatives, because leading a healthy and environmentally friendly lifestyle has become one of their highest priorities.
Guests and travelers in Mexico are willing to pay more and extend their stay in sustainable accommodations! But, Booking also discovered that 41% of the hotel target in the country do not know where to find this kind of facility. And it is precisely in this statistic that it is possible to take action with positive strategies for the planet that can also become great investments for their profit margin and savings.
The profits and savings of a sustainable hotel are exponential, because of the total practices that take place. The main expenses of a hotel are staff, energy, and essential raw materials to provide a good service.
A large hotel pays annually for electricity a minimum of 1 million pesos. This expense is brutal, to reduce it there are sustainable alternatives, such as photovoltaic energy or solar panel installations that have an average useful life of 30 years and it is possible to recover your investment in just 4 years.
In addition to electricity, in a hotel, it is crucial to have drinking water for guests, this need (besides sizable costs) implies logistical and plastic waste management problems, when it is supplied traditionally with jugs or bottled water.
For example, in a large hotel (with 600 rooms and 65% of occupancy rate) each room consumes 2 bottles of water of 330 ml per day.
Each bottle is equivalent to 15.2g of garbage, 82.5g CO2 emissions and a minimum expenditure of 2.5MXN. Per year, these figures translate into 284'544 plastic bottles, 4'325 tons of garbage, 23'475 tons of carbon dioxide and 711'360 MXN.
But this is only the visible part of the problem, what it’s not seen is that it takes 2l of water to generate 1l of bottled water…
How to solve the problem of drinking water in hotels?
To reduce the monthly cost of your hotel and its environmental footprint, Alxedo has developed a Smart Water Service that saves the process of supply, logistics, and transport of drinking water.
With the high level of demand in the sector, another advantage of hotels implementing sustainable measures is much more visibility, especially when they have certifications and users have access to transparent information.
There are many green certifications and the most important ones require audits because it is not enough to say they are sustainable without having strong evidence of this. To help you in this aspect, our Alxedo water purifiers obtain real-time data on the quality and water consumption, as well as the environmental impact and savings of PET bottles achieved with their intelligent sensors, Wifi connection and app.
It’s time to make a difference! If you want to be part of the change and boost your hotel with sustainability, write to us and take care of the planet while increasing the performance of your business.
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For more information visit our website https://alxedo.mx/
