In today’s blog post we would like to introduce and explain Alxedo`s slogan: pure water — accessible and digital. Some of you might have already seen it on our website or on social media, but we are sure you have asked yourselves — what do we actually mean by it? How does it refer to water? Why is important for our first market Mexico?
To better understand why accessibility and digitality are badly needed in the market of water purification, we have to take a closer look at the global problems with drinking water. Let us use the example of our first market Mexico to illustrate the challenges this country is facing and how Alxedo tries to overcome them.
According to the International Bottled Water Association (IBWA), Mexico’s bottled water consumption accounts for 12 per cent of the global volume of bottled water consumption. Setting this into a context, the Mexican population represents only 1.6 per cent of the global population. Therefore, it is not surprising that with an average of 390 litres of bottled water consumption per person and per year, Mexicans consume the most bottled water per capita in the world.
The research of Prof. Delia Montero Contreras, chair of economics at Universidad Autónoma Metropolitana from Mexico, indicated that eight out of every 10 Mexicans — and nine out of every 10 Mexico City residents regularly consume bottled water primarily because of their lack of confidence in the public water supplies and its quality.
She states:” It’s not a fashion, it’s not a habit of the elite and it doesn’t have to do with the income level or education. Bottled water is the fastest-growing section of the beverage industry, and we spend more than 4 billion pesos (US $207 million) a year on bottled water in Mexico City.”
Accordingly, bottled water companies have nothing but plenty of room to raise the prices of their products however they prefer. The problem of this insanely high consumption of bottled water has several fatal consequences - it causes tremendous pollution for our environment due to the low recycling rate of plastic bottles. Additionally, plastic bottles emit microplastics, which are being carried into the human organism through water consumption. Furthermore, especially for economically vulnerable groups, bottled water represents a financial burden.
The UN proposes that people shouldn’t spend more than three per cent of their income on water services. In Mexico, the reality shows numbers far away from the suggested threshold of three per cent. 80 per cent of the Mexican households spend as much as eight per cent or more on water services. Apart from the absolute financial burden, all of us should reflect on the relative expense of bottled water. Less than 5 per cent of the price of a bottle of water accounts for the content of the bottle, whereas, 95 per cent relate to the bottle itself, transportation and margin of the producer, which eventually account for the pollution caused by each consumed litre.
All those facts lead to our important question from the beginning — how can Alxedo reduce the burden for the people and for the environment?
The answer is clear, by making tap water drinkable and therefore, accessible for its consumption. By developing a highly effective reverse osmosis system the Alxedo Smart Water Purifier allows the removal of chemicals, non-dissolved and dissolved solids, viruses, bacteria and other contamination from the water. To sum it up, Alxedo offers a solution for the accessibility of drinkable tap water.
Nevertheless, as Delia Monteros Contreras already pointed out, it is not only the lack of access to clean and drinkable tap water, the majority of Mexicans regularly consumes bottled water because of their additional lack of confidence in the water quality. Alxedo overcomes this trust barrier by providing full transparency of the water quality before and after the purification process. The accessibility of the digital asset, the data of the water quality, eliminates the black-box and lack of confidence of the accessible purified and drinkable tap water.
We at Alxedo believe that drinkable tap water should be accessible and digital to enjoy the purity of water with peace of mind. By using the Alxedo Smart Water Purifier we can overcome altogether the era of bottled water.
Learn more: www.alxedo.mx