We had the opportunity for Alxedo to be invited to the Entrepreneur Channel of AICO Soluciones administrativas. And now, we will tell you who Alxedo is through the eyes of one of the co-founders, Samuel Sellmann.
Alxedo’s Why?
Alxedo seeks to reduce bottled water consumption per capita, as Mexico is one of the highest consumers in the world.
“We chose Mexico for the quality of the people, its warmth, and the potential of this country. The culture was my impulse to think about the opportunity to create this business in Mexico.”
Samuel shares that Alxedo wants to give people an easier way of life than before, while making a difference in the environment.
We want to create tools that allow you to save money and have a positive effect.
Alxedo’s challenges in the Mexican market?
Growing a business as a foreigner in Mexico has been challenging. And at the beginning it was difficult because we are part of a competitive market, and we needed to educate our product.
Something that we have faced, said Samuel, is people who only have a short-term view without considering how the product can help them with their finances and health in the long term.
It is a great product that could be a game changer, and that’s also why we have had to change our strategy at times. At first, we thought our focus was exclusively on business, and then we discovered how we are helping the direct consumer.
“Being in contact with people and listening to people who don’t like to carry water jugs or feel bad about using so many bottles. We have the power to change perspectives with conversations, and we can create understanding in people,” said Samuel Sellmann.
Another challenge we faced in growing our business in Mexico was bureaucracy. It was a situation they hadn’t faced before.
What changes is Alxedo making in the population?
At Alxedo, we want to create businesses that have a social impact. We could have chosen another business, but we wanted to build something to transform and help society.
We have so many opportunities. Why not combine both? Positive impact on society and care for the environment.
Having studied economics, Samuel said, they wanted to create a sustainable business because it is the future of our society. It is like working with something that has infinite potential.
It sounds philosophical, but if you contribute to the future, you will live in that future, but if you harm that future, you will also have an expiration time.
What is the organizational culture like at Alxedo?
We try to have an open culture. We are together on a mission. He is interested in people being happy, like a family, together for a goal, and not like a machine that has to work at all costs.
I think that by having a team who are experts in their areas, a mission, objectives, and different perspectives, you can create synergy to grow at the speed you need to go to meet goals for the company.
On one side, we have the flexibility of a company that is not so big, and on the other side, people are fulfilling their mission, so we have a family union.
Understand your customers.
Currently, Sam says that being in contact with the customer, with the opening of the Paseo Interlomas and Centro Santa Fe stores, he has become even more aware of the importance of customer service, logistics, and all the parts that make up the company.
The purpose of Alxedo
At the beginning of this interview, Samuel tells us that it is about making life easier for people, and they are doing this through their products.
For example, with the purifier, they sought to create an elegant design and a functional product that was minimalist and with the transparency to know the quality of your water.
We provide effective water purification in Mexico, with no viruses or bacteria in your water. You can save plastic, money and give value to people.
We offer a system with which the tap water is 100% potable, and we give evidence with the app. We want to make an easier, healthier, and more sustainable life for everyone. That is our mission.
In addition, two months ago, we launched the water gasifier to make mineral water at home. We realized that people were still consuming plastic in this way. So we created this product, with which you consume less sodium, you have healthy sparkling water, it lasts 65L, and you reuse the bottle, so you don’t have plastic bottle waste.
For Samuel, the important thing is that people are happy with their personal and work life, and he wants to give the best to society and our planet.
This was just a part of what was experienced in the podcast that the AICO Soluciones Administrativas did for us. Click here to watch the full podcast interview.
