Sign in

In today’s blog post, we will discuss behavioural economics in the field of water consumption and how our Alxedo Smart Water Purifier can be actively part of the solution for reducing unnecessary bottled water consumption.

What is Behavioral economics?

Behavioral economics is the field of study which blends psychology and economics and can help to provide insights into how and why individuals act in ways which are against their best interests.

Contrary to traditional economics, behavioural economics demonstrates that people are subjected to numerous biases and self-control issues when making decisions.

According to a study conducted by Gregory Donworth and…


Alxedo’s slogan — accessible and digital defines the mission we are following to change the way people consume water.

Billboard Alxedo: accessible and digital

In today’s blog post we would like to introduce and explain Alxedo`s slogan: pure water — accessible and digital. Some of you might have already seen it on our website or on social media, but we are sure you have asked yourselves — what do we actually mean by it? How does it refer to water? Why is important for our first market Mexico?

To better understand why accessibility and digitality are badly needed in the market of water purification, we have to take a closer look at the global problems with drinking water. …


Do you know who Dieter Rams is, his concept of design and what it means to us?

If you didn’t read our last week’s blog post about Dieter Rams and the first 5 of his 10 design principles, we recommend you to have a look at our previous post as well: The story of Dieter Rams, a “good” design and his influence on Alxedo (1/2)

In today’s blog post, we are introducing the remaining 5 design principles and go a bit more into detail about how Dieter Rams influenced other important design companies. As already mentioned in our last blogpost…


Do you know who Dieter Rams is, his concept of design and what it means to us?

The question of what a “good” design defines is not easy to answer. Particularly, in the process of designing a product, this question is an immanent elephant in the room and you rather address it early than late.

Our Smart Water Purifier has essentially one purpose — purifying water to the best possible quality to ensure the provision of pure drinking water for our clients.

Nonetheless, we at Alxedo are also strong believers in the concept of design, its appeal and its affordance.


Alxedo is a cleantech company with a simple mission: to democratise access to clean drinking water through the creation of the world’s first digital water ecosystem.

Read about how founders Kai Werthmann and Samuel Sellmann went from being finance and consulting professionals to cleantech entrepreneurs, driven by a need to address the unsustainability around drinking water availability in many countries.

Samuel (left) and Kai in Mexico City

“I realised for the first time of my life what it means to not have access to clean water when I lived in rural Thailand,” says Samuel, describing the country’s ubiquitous dependence on bottled drinking water. “Water, which is as important as the air we breathe, should be conveniently accessible to everyone — and not at the cost of causing crazy plastic pollution. I used to feel just terrible throwing out a bunch of plastic water bottles in the trash every single day.”

Kai agrees, and says, “I never truly realised the importance of clean drinking water until I experienced…

Alxedo

We are a cleantech company with a mission to create the world’s first digital water ecosystem. See our work: alxedo.mx

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store